Chapter 6 of 6

Run an AEO program that scales

AEO is a program, not a project. It needs an owner, a way to measure progress, and automation for the repetitive parts.

Align teams

Content, PR, product marketing, and web teams all move the same numbers. Agree on one dashboard and one weekly review so nobody optimises in isolation.

Set measurement

Visibility and citation share by platform, topic, and region.
Accuracy and sentiment of what engines say about the brand.
Estimated AI-driven visits and conversions, not only tagged referrals.

Scale with agents

Use agents to watch for wrong claims, draft refreshes, and run outreach. Keep a person approving every change that ships.

Before you move on

Tick what is true for your team. Your ticks are saved in this browser. ✓The program has a named owner ✓One dashboard is shared across teams ✓Repetitive work is automated, with human approval