Get your brand AEO-ready

Before measuring anything, decide what your brand should be known for. Engines repeat what the web says about you, so a vague identity produces vague answers.

Define brand identity

Write down the three to five claims you want every engine to repeat: the category you lead, the audience you serve, and the proof behind both.

Proof means things an engine can lift directly: numbers, named customers, awards, dates.

Mine the data you already have

• Search and paid-search query reports show how people phrase their problems.
• Sales calls, support tickets, and reviews reveal the comparisons buyers make.
• Referral traffic from AI assistants shows which pages they already send people to.

Get ready to show up

Check that AI crawlers can reach your site, that product and pricing pages carry structured data, and that key claims exist as plain text rather than only inside images.