Your first AEO audit

An audit answers four questions. How visible are we? Who gets cited? Where are the gaps? What is AI already sending us?

Visibility

Measure the share of prompts in which your brand is mentioned, by platform and by topic. Compare it with your competitors and with the category leader.

Citations

List the domains engines cite when they answer your prompts. The balance between brand sites, publishers, and communities differs widely from one industry to the next.

Opportunities

Look for prompts where competitors appear and you do not, for claims about you that are wrong or stale, and for topics nobody clearly owns yet.

AI traffic

Review referrals from AI platforms and the pages they land on. Much AI-driven traffic arrives without a clear referrer, so estimate the lift as well as counting clicks.