Build an AEO strategy

Turn the audit into a ranked backlog. Some of the work happens on your own pages. The rest happens wherever engines get their information about you.

On-page

• Publish claims that are specific, current, and easy to extract. A measured number beats a general adjective.
• Add FAQs, reviews, and comparisons to priority pages.
• Refresh cornerstone pages on a regular schedule so they stay current.

Off-page

• Aim for the earned and community sources your category’s engines actually cite.
• Pitch publishers with data so the claim survives being summarised.
• Correct inaccurate claims at their source and watch until engines pick up the fix.

Prioritise

Rank each item by the prompt volume behind it and by how far you are from being cited. Work on the items where both are high first.