Promptologie

Prompts are to AEO what keywords were to SEO, but they behave differently: longer, conversational, and shaped by who is asking and where.

Choose prompts

• Start from real conversation volume instead of guesses.
• Cover the whole journey: inspiration, comparison, decision, and after the purchase.
• Include prompts that never name your brand. Most discovery happens there.

Structure prompts

Group prompts into topics, then tag each by intent, persona, and funnel stage. That turns a long list into something a marketer can read and act on.

Track prompts

Run every prompt on a steady cadence across the platforms and regions you care about. Consistency matters more than frequency: a daily reading is usually enough to see the trend.