Key takeaways
- Most gaps come from four causes, and two of them are on your own site.
- Text that answers the question directly is easier to quote than a catalog, an image or a PDF.
- Facts that agree everywhere, and outside sources that confirm them, make your pages easier to trust.
Cause 1No answerNo page answers the question
Cause 2Locked factsNumbers sit in images and PDFs
Cause 3ConflictSources of your own disagree
Cause 4No backupNo one else confirms it
1. There is no page that answers the question
AI needs text that answers the question that was asked. A product catalog rarely does. A page titled with the question, with the answer in the first paragraph, does.
2. The facts are locked in images and PDFs
Specifications in a scanned datasheet or an image table are hard to quote. The same numbers written out in a sentence are easy to quote.
3. Your information disagrees with itself
If a specification says one thing on the product page and another in an old brochure, AI has to pick one, or skip both.
4. Nobody else confirms it
AI looks for agreement between sources. Trade media, associations, directories and customers who describe you the same way make your own pages easier to trust.
What to do first
Check the four causes in that order. The first two are on your own site, so they are the fastest to fix.