Key takeaways
- GEO is the work of making a company easy for AI search to understand, cite and recommend.
- The basics of SEO still apply: pages have to be reachable, fast and well organized.
- Start by checking how AI describes your company today.
SEO asks where you rank. GEO asks whether you are in the answer.
A search engine returns a list of links and lets the reader choose. AI search writes one answer and names a few sources. Being on the list is not the same as being in the answer.
SEOThe search engine returns a list of links and the reader chooses. The goal is a higher position on the list.
GEOAI search writes one answer and names a few sources. The goal is to be one of those sources.
What stays the same
Pages still need to be reachable, fast and well organized. Clear titles, clean structure and accurate information matter in both.
What changes
- Questions get longer and more specific, so content has to answer them directly.
- Facts need to be written in sentences, because AI quotes text more easily than images or complex tables.
- Company information has to be the same everywhere, because AI compares sources.
- Mentions on other sites matter, because AI checks who else confirms what you say.
Where to start
Start by finding out how AI describes your company today. A GEO analysis shows where you are named, where competitors are named instead, and what is missing from your pages.
No one can guarantee that an AI service will cite a particular page. What a company can do is remove the reasons it cannot be cited.