Key takeaways
- Put the buyer’s question in the heading and the answer in the first sentence.
- Write each key number in a sentence, so it can be quoted without the table.
- Leave a value out when you cannot confirm it.
Use the question as a heading
Write the heading the way a buyer would ask it, then answer in the first sentence. The reader and the AI both find the answer where they expect it.
Write specifications in sentences too
Keep the table. Add one sentence for each key number, so that the number can be quoted on its own without the rest of the table.
Hard to citeExample: “For suction and runtime, see the datasheet (PDF).”
Easy to citeExample: “The vacuum runs for up to 60 minutes on one charge and weighs 2.6 kg.”
Say what the product is for
State the use cases in plain words, such as pet hair, small apartments or allergies. AI matches products to questions by use.
Leave out what you cannot confirm
Do not fill gaps with likely numbers. A missing value is better than a wrong one that gets repeated.
Mark up the page
Add structured data for the product and the FAQ, and keep the company name, address and contact details identical to the rest of the site.