Key takeaways
- AI search combines company pages with blog posts, news articles and community threads.
- Make every channel version from one approved piece, and keep the facts identical.
- A person approves each version, and every publication is recorded.
AI builds answers from several sources
An answer often combines a company page with a blog post, a news article or a community thread. If your point appears in only one place, it is easier to miss.
One core piece, several versions
Start from one approved piece of content. Shorten it for social posts, expand it for a blog article, and turn the key facts into a newsletter paragraph and press copy.
Core pieceOne approved source
BlogExpanded article
SocialShort posts
NewsletterOne paragraph
PressPress copy
Keep the facts identical
Length and tone can change from channel to channel. Numbers, names and claims should not.
Approve before you publish
Every version should be checked by a person. Automation is useful for preparing versions. Deciding what goes out under your name is a job for people.
Track what was published
Record which version went to which channel, and when. Without that record you cannot connect a later change to its cause.