See what changed after you acted
flowgen Impact connects each GEO action to what moved afterwards: AI visibility, citations, AI referral traffic and leads.
Platforms
Bots
| Bot | Visits | Change |
|---|---|---|
| GPTBot | 86.2k | ↑ 12.4k |
| PerplexityBot | 41.3k | ↑ 3.1k |
| ClaudeBot | 28.9k | ↑ 6.6k |
| Googlebot | 19.7k | ↓ 1.2k |
| Bingbot | 8.2k | ↑ 0.4k |
Bot visits over time
Referrals
Platforms
| Platform | Count | Change |
|---|---|---|
| OpenAI | 471 | ↑ 56 |
| 289 | ↑ 32 | |
| Microsoft | 102 | ↓ 9 |
| Perplexity | 66 | ↑ 1 |
| Apple | 8 | ↓ 17 |
Referrals over time
Pages
| Page | Citations | Change | Top bot | Share |
|---|---|---|---|---|
| /blog/ach-vs-wire | 1.9k | ↑ 280 | GPTBot | 30.2% |
| /features | 1.6k | ↑ 230 | GPTBot | 25.4% |
| /pricing | 1.3k | ↑ 117 | PerplexityBot | 20.6% |
| /guides/treasury | 0.9k | ↑ 64 | ClaudeBot | 14.3% |
| /customers | 0.6k | ↓ 22 | GPTBot | 9.5% |
Peer comparison
Understand and influence how AI systems interact with your site
Crawling Analytics
Identify how often AI systems reference your content in generated answers.
Content Performance Tracking
Discover which pages AI models prefer and optimize your site accordingly.
Peer comparison
Measure page-by-page performance, with data refreshed daily
Submit to AI Search
Submit new content directly to AI crawlers for faster discovery.
Attribution & Traffic Insights
Understand how AI Search influences human traffic to your site.
Real-Time AI Crawler Monitoring
Get live visibility into AI bot activity and behavior.
Works with the data you connect
flowgen Impact measures around each action, using observable AI responses and the traffic and lead data you choose to connect.
Contact salesAction log
Every content update, new page and channel version is recorded with its date.
Before and after
The same questions and pages are measured before and after each action.
AI referral visits
Visits from AI search experiences are counted where they can be identified.
Your own data
Connect traffic and lead data to see what follows each action.
Read more about flowgen Impact
Measuring GEO: what to compare before and after
GEO work is hard to judge without a baseline. Decide what to measure before you change anything.
robots.txt and llms.txt: what they do and what they do not
Two small text files come up in every GEO conversation. They do different jobs, and neither is a shortcut to being cited.
Where flowgen Impact fits
Impact is the fifth step of six: measuring what changed.
Connect every GEO action to a measurable result
Find the gaps. Create the content. Measure the change.