Shopping

Boost your product visibility in ChatGPT Shopping

Discover how ChatGPT is recommending, describing, and placing your products. Use that data to rank higher in shopping results and turn AI-driven discovery into real sales.

Shopping · Running shoes

Shopping visibility

38.2%+6.4 pts

Shopping Mode Rate

71%of prompts

Brand share by merchant

54%Direct store

Top shopping prompts

best sneakers for a marathon#1
cushioned running shoes under $150#2
trail running shoes for beginnersNot shown

Attribute accuracy

Category · Road runningCorrect
Drop · 8mmCorrect
Weight · 320g265gWrong (265g)✓ Feed fixed
Visibility
38.2%+6.4

Shopping Visibility

Track your baseline product visibility across ChatGPT Shopping-triggered responses.

Attributes
CategoryCorrect
MaterialCorrect
WeightWrong

Attribute Accuracy

See how Answer Engines are categorizing and describing your products in shopping results.

Sentiment
Positive72%
Neutral20%
Negative8%

Shopper Sentiment

Understand how AI-generated shopping descriptions influence buyer perception.

SKU · AX-220
Citations142
marathoncushionedwide fit

SKU-Level Analysis

Analyze individual SKUs to see related citations and keywords.

Used by companies of all sizes

Flowgen shows you how your products perform across ChatGPT Shopping — from which queries trigger results to who controls your checkout options.

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Turn insights into action

Flowgen highlights the specific actions you can take to improve product placement and drive more conversions from ChatGPT Shopping.

  • Product Feed & Structured DataFix the feed fields and structured markup that determine whether ChatGPT correctly identifies, describes, and tiles your products.
  • Merchant OptimizationDirect catalog updates and listing improvements toward the retail partners driving your highest ChatGPT Shopping placement.
  • Competitive TargetingSee which product types and queries return competitor results but not yours — and use that list to brief new pages or optimize existing ones.
Merchant layer
Direct store54%
Amazon28%
Zappos11%
REI7%
  • Add “weight” to product feed (12 SKUs)
  • Fix Product schema on /collections/trail

Discover how AI is impacting commerce

Nearly eight in ten buyers now rely on answer engines for at least half of their purchase decision-making. Flowgen’s 2025 AI Shopping Report breaks down how ChatGPT and other answer engines are reshaping the path to purchase — and what it means for your product visibility strategy.

Download the Report
2025 AI Shopping Report
0of buyers rely on answer engines
2021
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Frequently asked questions

How do I find out where my products rank in ChatGPT shopping?

Flowgen’s Shopping dashboard tracks your product placement within ChatGPT Shopping results. You can see your visibility score across shopping-triggered prompts, compare your ranking against competitors, and drill into specific categories to understand where you dominate and where you’re being outranked. All of this updates regularly so you’re always working with current data.

How do I see which of my products are actually appearing in AI shopping results?

The Product Analysis view in Flowgen lets you track individual SKUs to see which products ChatGPT is surfacing, how often they appear, and in response to which prompts. You can also see how ChatGPT is describing your product attributes, so you know whether the AI is representing your products accurately or getting details wrong.

Which retailers are controlling my brand’s checkout experience in AI shopping?

Flowgen’s Merchant Layer shows you which third-party retailers and direct stores own the checkout options when your products appear in ChatGPT Shopping. You can track your brand share by merchant and identify where a competitor’s retailer is capturing the sale instead of yours. This gives you the insight to prioritize the merchant relationships driving the most value for your brand.

What can I do to improve my product placement in AI shopping?

Flowgen highlights specific, actionable levers to improve your placement in AI shopping: optimizing your product feed so ChatGPT pulls the right attributes, managing merchant relationships to control your checkout experience, and implementing structured product data so your products display correctly in shopping tiles. The platform shows you where the issues are so you know which actions will have the biggest impact.

How do I know which prompts are triggering AI shopping experiences for my category?

Flowgen tracks Shopping Mode Rate, which measures how often prompts in your category trigger ChatGPT’s in-chat shopping experience versus a standard text response. You can see which keywords and topics consistently activate shopping tiles and tailor your content strategy to target those high-value prompts.

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