Control how AI talks about your brand
Flowgen’s brand sentiment analysis tool shows you whether AI is portraying your brand positively or negatively, which narratives are gaining ground, and what sources are shaping the story.
Positive
Neutral
Negative
Daily trend
Key themes
Dedicated sentiment prompts
Generate prompts designed to extract how AI evaluates your brand on specific topics.
Sentiment dashboard & charts
See positive, negative, and trending sentiment in one view with daily tracking.
Key themes & root cause analysis
Find recurring narratives shaping brand descriptions and drill into source origins.
Sentiment-to-action workflows
Convert sentiment data into content and messaging improvements.
Measure brand sentiment across AI Search
- Dedicated sentiment promptsExplicit brand-evaluation queries like “What do customers think of [Brand]?”
- Topics & tagsOrganize prompts by theme and isolate the narratives that matter.
- Sentiment dashboard & chartsPositive and negative breakdowns with trend lines, tracked daily.
- Key themes & patternsRecurring narratives ranked by frequency and direction.
What do customers think of Rho?
Customers generally praise Rho for fast onboarding and free ACH, though some mention limited integrations…
Diagnose root causes and act on sentiment data
- Root cause investigationDrill into the themes and the sources driving them.
- Perception vs. reality analysisDistinguish narrative problems from product gaps.
- Sentiment trend monitoringCatch negative narratives early, before they compound.
- Actionable workflowsRoute insights to content, PR, and product teams.
Frequently asked questions
How can I influence what AI says about my brand?
AI forms its views about your brand based on what it reads across the web. To influence that narrative, you need to know which sources are shaping it and what they’re saying, then address those sources with owned content, earned media, and corrections.
How do I set up sentiment prompts for my brand?
Sentiment prompts are configured alongside your standard tracking prompts, but they are written to explicitly ask AI to evaluate your brand. Examples include “What do customers think of [Brand]?” and “How does [Brand] compare to competitors on pricing?”
How can I prioritize which negative themes to address first?
Start with high-frequency themes that are trending upward. Root cause analysis shows which sources drive each theme, so you can separate sources you can influence (earned media, reviews) from structural product issues.
Can sentiment insights guide AEO content creation?
Yes. Sentiment data tells you how AI currently describes your brand and on which dimensions its portrayal is inaccurate or unfavorable, which is exactly where new content should focus.
How often should I monitor sentiment?
Weekly monitoring is a good baseline. After major campaigns or press coverage, check within 48–72 hours to see how the narrative shifted.
How can I improve my brand’s sentiment in answer engines?
Focus on publishing owned content that addresses negative themes, securing earned media placements, and resolving the social and PR content that AI engines are citing.
Is Flowgen easy to use?
Yes. It is designed for marketing, brand, PR, and SEO teams, with clean charts and ranked theme lists that require no technical training.
Does Flowgen provide actionable insights?
Yes. Flowgen surfaces the sources and narratives driving your sentiment scores, so you can generate content and route work to the right team directly from the findings.
Take control of your brand’s AI narrative
AI is forming opinions about your brand whether you track them or not. Flowgen gives you the data to understand them, challenge them, and change them.
The frontier marketing platform to win AI Search
Reach millions of consumers who are using AI to discover new products and brands.