Engineering

Technology behind Flowgen

How we build the systems that observe, reason about and act on AI Search at machine speed.

What we work on

A few of the systems the engineering team writes about.

Observation at scale

Capturing answers directly from the consumer experience across ChatGPT, Gemini, Claude, Perplexity, Copilot, Grok and Google AI Mode.

Conversation data pipelines

Processing hundreds of millions of anonymized prompts a month into intent, topic and persona signals.

Agent runtime

Cortex orchestrates long-running agents that audit, draft and act, with humans approving every change.

The frontier marketing platform to win AI Search

Reach millions of consumers who are using AI to discover new products and brands.